Editorial Policy
Last updated: 25 May 2026
At Trending Now, our mission is to help marketers, creators, brands and business owners understand what’s trending, why it matters, and how to use it strategically.
Finding what’s actually trending on social media takes time. A lot of time. So we do the scrolling, saving, researching and analysing for you, then turn it into clear, practical content you can actually use.
Our content is created by real marketers who understand social media, content strategy, brand building and marketing psychology. Every article, post, newsletter and resource is designed to help our audience feel smarter, more strategic and more confident in their own marketing.
Our Approach
We create content that informs, inspires and supports people working in marketing, social media, content creation and small business.
Our coverage includes social media trends, campaign analysis, content inspiration, marketing news, creator culture, brand strategy and digital marketing shifts.
Every piece of content we publish is researched, curated and reviewed with our audience in mind. Our goal is to help readers understand what is worth their attention, how trends are evolving, and what practical lessons they can take away.
We aim to make marketing feel clear, useful and relevant. Our content is casual and easy to read, with strategy behind every opinion.
We will never belittle or demean individuals, creators, brands, businesses or communities. We may critique campaigns, trends or marketing decisions, but we do so respectfully and with a focus on learning.
Where This Policy Applies
This Editorial Policy applies to content published across Trending Now, including:
Our website
Our Substack newsletter
Instagram
Threads
Social media posts
Downloadable resources
Future digital products, guides, templates or educational content
How We Curate
Trending Now is editorially led. Our team chooses the trends, campaigns, brands, creators, news stories and examples we feature based on relevance, audience value, cultural timing, creativity and strategic usefulness.
We look for content that helps our audience understand what is happening in social media and marketing right now, then we break it down in a way that is practical and easy to apply.
Brands, businesses and platforms may pay to be featured, promoted or included in sponsored content. When this happens, we will always clearly disclose that the content is paid, sponsored, gifted, affiliate-based, or created in partnership.
Paid partnerships do not remove our responsibility to be useful, honest and relevant to our audience.
We only work with brands, businesses and organisations that align with our values and provide genuine value to our readers.
Editorial Independence & Commercial Content
Trending Now may accept sponsored posts, paid features, gifted products, brand partnerships, paid newsletter placements, affiliate links or other commercial collaborations.
All commercial relationships will be clearly identified.
This may include wording such as “paid partnership”, “sponsored”, “in partnership with”, “gifted”, “affiliate link”, or other clear disclosure language depending on the format.
Our editorial decisions are guided by audience value. We will not knowingly publish misleading, false, harmful or irrelevant content for payment.
Impartiality & Accuracy
We work to keep our content accurate, current and trustworthy.
Our opinions are based on editorial analysis, marketing psychology, available public information, professional judgement and our own experience as marketers.
When we reference campaigns, platform updates, studies, news stories or public claims, we aim to review the source carefully and present the information clearly.
Social media trends move quickly, which means some details may change after publication. Where needed, we may update content to reflect new information, platform changes, campaign developments or corrected details.
Human-Led Content & AI Use
Trending Now is a human-led publication.
Everything we publish is ideated, reviewed and edited by humans. Our team genuinely cares about the marketing industry, the people working in it, and the quality of information being shared.
We may use AI tools to support admin tasks, organise research, summarise information, brainstorm ideas, refine drafts or assist with small elements of writing. AI is never the final decision-maker.
We do not publish content that is purely AI generated.
Every published piece is shaped, checked and approved by humans before it goes live. Sources are reviewed, facts are checked where relevant, and final editorial judgement always sits with our team.
Corrections
We are committed to fixing mistakes.
If an error or inaccuracy appears in our content, we will correct it as quickly as possible. Significant updates may be noted within the article or content where appropriate.
We avoid removing stories unless absolutely necessary. Where possible, we prefer transparency, accountability and clear corrections.
Complaints & Feedback
We are accountable to our readers.
If you spot something that needs correcting, have feedback, or wish to raise a concern about our content, please contact us.
We aim to respond to valid feedback within 48 hours and will take genuine steps to review and address issues raised.
Affiliate Link Policy
Some of our content may contain affiliate links to products, tools, platforms, events, resources or services.
If you purchase through these links, we may earn a small commission at no extra cost to you.
Affiliate links do not determine our editorial opinions. We only include products, platforms or services we believe are relevant, useful or valuable for our audience.
Where affiliate links are used, we will aim to disclose this clearly.
Partnerships
Trending Now may collaborate with brands, creators, platforms, agencies, businesses or organisations on paid content, sponsored features, newsletter placements, social media posts, resources or other campaigns.
We only accept partnerships that make sense for our audience.
We reserve the right to decline any partnership that does not align with our values, audience, editorial standards, or content focus.
Contact Us
For questions about this Editorial Policy, corrections, feedback, or partnership opportunities, please contact us at:
contact@socialtrendingnow.com